Importance and Benefits of Social Media Optimization (SMO)
Social media optimization primarily focuses on increasing traffic to your website through promotion of content and creating a brand image of your business. To understand the importance of social media optimization in SEO, just take this example. Content is like fire and social media is like fuel. Together they create a powerful SEO for your website.
Social signals for example, Likes and Shares add a lot of value to your website SEO. On the other end, social media optimization also helps in getting direct feedback from customers which improves your customer relationship and also reflects a personified image of your business. You can generate high quality leads by attracting new traffic by getting more and more shares.
Luckily, High Curves has some of the best social media optimization experts in Australia. We use our experience and cutting edge tools to updated with all the modern trends. This enables us to capitalize on all the opportunities which social media sites have to offer.
Our Social Media Optimization Services Include
Social Media Profile Optimization
- Page titles and descriptions (all proper length)
- Blog installation and social alerts
- Custom tabs on Facebook and tagging
Content Marketing and Sharing
We develop content in form of blogs with compelling topics which people want to read and share. We post these blogs regularly to keep your profile active and create brand image of your business. We also share news and posts from other social media profiles from your industry. This also encourages social media users to interact with you and become your potential leads.
Special Content Development and Sharing
We create special content and share on your social media pages with sole objective of driving traffic to your website and compelling them to take an action. This call to action strategy includes eBooks and whitepapers.
We monitor and report every social signal and action for example, Likes, Shares, Comments and impressions. This helps us understand what people like to engage with and we adjust our social media optimization accordingly to maximize the performance.
Check out our SEO packages covering social media optimization service