- November 14, 2016
- Posted by: admin
- Category: Digital Marketing
Improve Your Website for Better Conversions
Have you ever heard an expression “a website that sells for you”? Well, this expression is true. You can design your website in a way that it boosts your sales. That’s exactly what I am going to show you in this write.
Let me ask you, how many times it happened that you landed on a website using Google and decided to reject it within 10 seconds and continued your search for finding the right one? And if you could remember that you rejected a site, it’s almost impossible that you would click on it again. About 95% of the people do not revisit a website after their first rejection. As matter of fact, most of the time our rejection is wrong. All that we were looking for was available on the site but it’s the design that was not very friendly and convincing.
Here are three tips to reduce your website bounce rate and increase your conversions. All three are equally important.
Improving the First Interaction
First thing first, you want to make sure that your visitors don’t reject your site within 10 seconds. What we should understand here is what do they want when they visit your site? The answer is they want a clear guideline. They want your website to lead them. The first message you can give them is on your front page and more precisely on the banner of your website. Don’t make banner slides too fast and fleshy. Add clear and visible buttons. Your punch line on the banner has to be highly relevant to what you offer. Choose color scheme wisely. Do not flood you banner with so much stuff that your visitors get confused. Follow this type of thinking throughout your front page and following pages of your site. Improve your content, images and add videos to your website. These days people don’t want to read stuff, they want to see and watch. It’s a fact. At the same time, always remember that Google ranks content not companies. Write just enough content not to flood your pages with all text and use Blog page to add more content to your site.
Nice and Clear Site Structure
Your website structure is vital in scoring more sales. Main menu is what you want to improve at first. Pages coming under main navigation have to be very clear and highly relevant. If you are a small to medium size business, get specific. Your pages should be named very clear. Segregate your products or services and group them under main menu nicely. Add side navigation to your website pages to help users navigate easily. Add buttons that call for action in an appropriate manner. For example, if you are in luxury transportation business and a user is checking your fleet, you should add a pricing button next to your fleet even though the rate sheet is also available under main menu. This is how you make your website user-friendly and more engaging.
Features to Get More Leads
Making your site user friendly in one thing, selling your products or services is another. Again, we should from a user’s prospective. There could be so many unanswered questions of your prospective buyers. There are different types of customers around. Some try to avoid making a verbal commitment so they don’t call you. Add live chat feature for them. Also add ‘get a quote’ forms. You don’t want to ask too much information; it would repel them from your forms. If you are asking their contact number, also ask them how they would like to be contacted, through email or through phone. Let them decide how they want to be contacted. Another thing you can do is to add a dedicated form for email consultation. A lot of people prefer that.
I hope you found this information useful and this would help you improve your website. You can consult for fee with our web designing and development team to improve your website. Check out benefits of our web development services and also our process and pricing through following link.