Importance of Content in Search Engine Optimization
Search engines have always been text driven and they still are. There was a time when companies paid little attention on creating quality content. Then Google pushed out Panda in 2011 and all of a sudden even some of the big names from various industries faced major drop in search engine ranking.
Content is invaluable and holds maximum value in all types of digital marketing practices including SEO. Most search Engines have zero tolerance policy on any practice involving duplication of content. The more user- friendly your content is, the more active you are on publishing simple-fun-to-read content the greater positive effect it would have on your website SEO.
High Curves authors and professional copywriters hold a lot of experience and technical skills in content development and optimization. They are proficient and can write on various industries and topics with ease.
Benefits of Our Content Development and Optimization Services
Increased Visibility on Google: Our regular blog posts on your website invite Google to index new pages on your website. We can target numerous keywords in our writes which maximizes your online presence.
Increases Domain Authority: Our authors create quality content for you. With our link earning expertise, we can increase your domain authority by utilizing the content. Guest blogging and article writing help serve the purpose.
Increased Referral Traffic: By guest blogging and article writing on top blogging and article sites related with your industry, we can drive traffic to your website through contextual targeting.
Increased Brand Awareness: We create helpful and informative writes on behalf of your business. By doing this, we create an image of your business in general public that your writes are helpful. By helping those who are interested in learning more about your industry, you pose yourself as an industry leader. Because we are very active on publishing new industry specific material, creating brand awareness becomes easier for you.
Content Planning: Before we start writing we do solid planning on how to write, what to write and where to write. We follow your keywords and your marketing goals. We blend our writing experience with your knowledge of your products/services and we choose platforms to publish the content. We also optimize existing content of your website.
Website Blogs: We actively post blogs on your website. Topics are compelling and blogs are primarily intended to facilitate users and not just to catch the attention of search engines. We also promote your website blogs on your social media pages which increases your brand awareness. You can also interact with people using these social media platforms.
Guest Blogging: We write blogs on various reputable online sites and drive traffic to your website. We write about your industry, your business in specific. We write about trends and news of your industry. We earn high PR inbound links which help give your website better rankings on search engines.
Guest Article Writing: Similar to guest blogging we write articles on top article sites and drive maximum traffic on your website. This also helps us earn quality, high PR and relevant inbound links to your website.
Ebooks and Whitepapers: This is one very effective and trendy tool to help people with downloadable information. By creating Ebooks and Whitepapers for your business, we create a call to action strategy which compels people to download from your website eventually providing you with valuable leads. We also promote these Ebooks online and drive traffic to your website. This also helps in creating brand awareness.
Read more about content marketing